Skip to main content
Welcome to our new and improved learning and resources experience!
SelectAccount Production 2

Playbook - Employer Pays First With Crossover


Health reimbursement arrangements (HRAs) are a great way for employees to take charge of their health care costs. As an employer, you play a critical role in providing education and resources so employees can decide if an HRA is the right choice.

This step-by-step communication “playbook” includes everything you need to communicate the benefits of HRAs to your employees and help them get their accounts set up hassle-free to use now and into the future.

Introduce the HRA

Whether you're introducing HRAs to the entire organization, onboarding new hires, or reviewing options before open enrollment, you'll want to give a high-level overview of HRAs. 


Send an introduction letter 

Customize and email this message, designed to be a message from your human resources leader or team. 


Cover the basics

Offer specific details about how the account works with a health plan, which eligible expenses are covered, and how members can access their funds.


Distribute the HRA Essential Guide  

Share a product comparison chart

Use if you are offering multiple health spending account options

This document is editable so you can add or remove products to fit your communication needs and help employees understand the different accounts. 


Talk face-to-face

One-on-one discussions give your employees a chance to ask questions and better understand their options.


Schedule informational meetings

Share a presentation about HRAs

This simple presentation walks through the basics of an HRA and includes hypothetical examples.

HRA presentation

Review our fact sheet

Before meeting, prepare to answer basic questions you may run into.

Provide the HRA worksheet

During the meeting, distribute the worksheet. It shows employees how to estimate their potential costs and savings with an HRA.


Support employees during enrollment

Congratulations! Your employees understand the value in making the most of their health care dollars and have decided to enroll in an HRA. You can continue to play a key role by ensuring they have access to the resources they need to open and use their accounts hassle-free.



Provide employees direct access to their new online account 

Post or provide a link to Further’s mobile-enabled website at [ or partner SSO link]. The site works well for any screen size—whether it’s a desktop monitor, laptop, tablet, or mobile phone. 

Remind employees where to access educational resources

You can do this with a simple email with a link to information and forms.

 HRA educational resources

Promote the customer support phone number


Use the Group Online Service Center

Monitor and manage your group’s Further benefits.

Group Online Service Center tipsheet

Have Questions?

As always, we’re here to help. If you can’t find the answers you’re looking for online, give us a call at 1-888-460-4013 8 a.m. to 5 p.m. Central Time, Monday through Friday. Or, you can contact your account manager.

  • Was this article helpful?